The Mental Tug of War: How Cognitive Dissonance Messes with Our Decision-Making

Ever heard of cognitive dissonance? It is a concept that may sound complex, but it’s something we all experience. It refers to the mental discomfort we feel when we hold conflicting beliefs, values, or attitudes. This internal tension often shapes the decisions we make, influencing how we justify our choices, even when they don't align with our deeper beliefs.